Case Study: Grand Launch of CMF Nothing Phone 2 Pro
Overview
The launch of the CMF Nothing Phone 2 Pro at Yashobhoomi, New Delhi, was a marquee event for Nothing Technologies. With the Founder and CEO unveiling the product live, the brand aimed to deliver an exceptional experience both on-ground and online. Brandbutter was brought on board by Flick Studios to manage the complete livestream experience.
Client Collaboration
Working closely with CMF and Nothing Technologies, Brandbutter took end-to-end responsibility for livestreaming the event to their official YouTube channels. From early planning to live broadcast, we ensured clear communication, technical integration, and a shared commitment to broadcast excellence.
The Challenge
This high-profile launch demanded:
- A seamless livestream to multiple platforms with over a million expected viewers
- Real-time switching between five camera angles
- Internet redundancy to eliminate any risk of downtime
- Immediate failover systems to handle technical contingencies
Our Execution
- Configured and connected CMF and Nothing Technologies’ YouTube channels for live broadcast
- Designed a multi-camera setup with 5 HD feeds, program-mixed in real time
- Installed dedicated internet lines in failover mode with built-in redundancies
- Deployed multiple hot backup systems for instant switching in case of primary failure
- Managed full on-ground and remote technical operations during the live event
Results
- The livestream reached over 1 million viewers without any interruptions
- Delivered crisp, high-quality visuals with seamless camera transitions
- Achieved zero downtime due to robust internet and backup planning
- Earned glowing feedback from the client for flawless execution
Conclusion
Brandbutter’s precision-led approach enabled CMF and Nothing Technologies to deliver an iconic product launch with confidence. With strategic planning, technical expertise, and real-time adaptability, we ensured a seamless livestream that matched the scale and ambition of the brand.
