Case Study: Flawless Execution of Hero MotoCorp’s NSSC 2025
Overview
Hero MotoCorp’s prestigious National Service Skill Competition (NSSC) 2025 brought 300+ top service professionals to Kochi, all competing for the coveted NSSC Champion title. With a fast-evolving technical brief and high stakes, WIKREATE turned to Brandbutter to deliver an end-to-end hybrid experience that would seamlessly unite the live audience 5,000+ select online viewers.
From multi-camera production and cloud streaming to last-minute hybrid integration, Brandbutter executed the entire operation with surgical precision—transforming complexity into a beautifully orchestrated experience.
The Challenge
Design and deliver a secure, high-quality hybrid broadcast capable of:
- Capturing and switching between 5 camera feeds in real-time
- Streaming the program output (PGM) to a private cloud server for 5,000+ select viewers
- Integrating a last-minute two-way hybrid video call setup involving a remote presenter, an on-site anchor, and audience interaction—all within the live production stream
- Ensuring 100% uptime and data stability with multi-tier redundancies
Execution Excellence
Brandbutter engineered a three-fold technical solution:
- Multi-Camera Live Production:
Captured five dynamic camera inputs across the venue, program-switched live, and mixed into a single unified output for broadcast. - Private Cloud Broadcast Studio:
- A private, invite-only broadcast was set up on a cloud server to ensure secure and controlled access for over 5,000 online attendees.
- An on-site backup server ran in parallel to provide immediate failover support, guaranteeing uninterrupted viewing.
- Two-Way Hybrid VC Integration (Live-to-Air):
- At the eleventh hour, couple of remote presenters were integrated into the live show via a fully interactive two-way video call.
- The VC was merged into the main program mix, enabling real-time dialogue with the local presenter and audience, all streamed live.
- To ensure reliability, Brandbutter deployed:
– A dedicated main leased line for primary data transmission
– 5G cellular failover systems as backup redundancy
– On-site technical command centre for real-time monitoring and control
Results
Despite the technical complexity and last-minute scope expansion, Brandbutter executed the entire setup to the T:
- Zero dropouts or signal interruptions during the entire multi-hour stream
- Synchronised interactivity between presenters and audience across platforms
- Impeccable content mixing, transitions, and viewer experience—both online and offline
- Robust redundancy planning for peace of mind and mission-critical reliability
Conclusion
What began as a high-profile skills competition evolved into a technical masterpiece of hybrid event delivery. Brandbutter’s ability to navigate evolving requirements and execute under pressure made NSSC 2025 not just successful, but exemplary.
