Case Study: Modiway’s Multi-City Interactive Livestream 2025
Overview
When Modiway (Modicare) envisioned a one-of-a-kind livestream to announce several key initiatives, Flick Studios turned to Brandbutter to craft an immersive digital experience that would mirror the warmth and energy of a physical gathering.
The goal: connect Mr. Sameer Modi live with nine locations across India, engage hundreds of in-person attendees at each venue, and simultaneously broadcast to an online audience of over 60,000 viewers. What unfolded was not just a livestream—it was a technological symphony of real-time interaction, scale, and precision.
The Challenge
Modiway’s ambitions were bold and unprecedented:
- 9 remote physical locations, each with its own AV setup and live audience.
- Bi-directional, real-time interaction between Mr. Modi and all 9 locations.
- A central control hub set up in Mr. Modi’s personal office.
- Flawless audio-visual syncing with managed feedback and loopback across geographies.
- Simultaneous livestream to 60,000+ online viewers without latency or downtime.
- An unpredictable show flow, with live switching dictated on-the-fly by Mr. Modi himself.
The stakes were high, and the execution needed to be airtight.
Execution
Brandbutter engineered a solution that blended innovation with stability:
- Central Studio Setup: A multi-camera broadcast studio was installed in Mr. Modi’s personal office, complete with personal video monitors and a bespoke audio feedback loop.
- Connectivity Backbone: A dedicated leased line ensured stable, high-bandwidth internet. Private cloud infrastructure served as the main production environment, while on-site servers acted as real-time failover backups to prevent disruption.
- Multi-way Interaction Architecture: Each of the 9 remote locations was equipped with AV kits and uplink/downlink systems, allowing seamless two-way communication.
- Live Switching and Adaptive Flow: A nimble production crew stayed on their toes as Mr. Modi dynamically chose which location to go live with, based on the evolving conversation—creating an organic and highly engaging narrative.
Results
- Flawless Execution: Not a single technical glitch or delay across the 90-minute session.
- Massive Engagement: 60,000+ live viewers, hundreds of live audience members, and thousands of post-event impressions.
- Client Delight: Mr. Sameer Modi and the Modiway team were thrilled with the event’s energy, reach, and precision delivery.
- Brand Impact: The event reinforced Modiway’s image as an agile, modern, and deeply connected enterprise.
Conclusion
In a world where connection defines leadership, Brandbutter turned complexity into clarity—delivering a real-time, multi-location, large-scale livestream event that didn’t just broadcast a message, but created a movement. The success of this ambitious project proves that with the right vision and the right partner, technology becomes more than a tool—it becomes a bridge.
