Case Study: Flawless Execution at Salesforce TDX Bangalore 2025
Overview
Salesforce brought its iconic flagship event – TrailblazerDX (TDX) – to India, hosting the country’s largest developer conference at the Bangalore International Exhibition Centre (BIEC). With over 8,500 developers in attendance and 4,500+ guests at the Keynote, the event set a new benchmark for scale and execution in the Indian tech-event landscape.
Client Collaboration
As an extended execution partner for CWK, Brandbutter was entrusted with the end-to-end coordination of the TDX Keynote experience. The responsibility spanned across planning, logistics, stage and technical setups, and seamless on-ground management.
The Challenge
Creating a high-impact, immersive Keynote experience for thousands of developers meant:
- Supporting gigantic LED screens and high-definition displays
- Managing acoustics and sound for a 4500+ audience
- Coordinating backstage operations including green rooms and speaker flows
- Handling complex seating layouts, transitions, and reinstalls
- Live streaming, AI captioning, and sign language interpretation without a hitch
All of this, with a limited on-ground window of 10 days and over 3 months of pre-event planning.
Our Execution
- Planning & Coordination Meticulous coordination over 12 weeks included vendor management, client liaising, and scenario planning. Every square meter of the Keynote venue was mapped and optimised.
- Technical Infrastructure
- Massive truss structures were erected to support expansive LED displays
- A distributed sound system ensured clear audio across the entire hall
- Redundant power and networking setups guaranteed uninterrupted experiences
- Live streaming and AI captioning ensured global inclusivity
- Seamless Audience Management
- 4500+ chairs were installed, removed for the gala, and reinstalled with clockwork precision
- Detailed floor-plans and time-stamped crew movements made transitions flawless
- Holistic Experience Delivery
- Green rooms, HMUs, and speaker movement teams ensured speaker readiness
- Sign language interpreters and accessibility tools empowered inclusivity
- Every element from stage lighting to backstage operations was synchronised for perfection
Results
- Flawless keynote delivery with a 100% uptime.
- High client satisfaction, with the event dubbed one of the “smoothest and grandest Salesforce events in India”
- Created an immersive and inclusive developer experience that resonated with 8500+ attendees
What Made the Difference?
- Precision planning
- Strong collaborative spirit with CWK and Salesforce teams
- A seasoned Brandbutter crew that thrives under high-pressure environments
- Deep understanding of live tech-event ecosystems
Conclusion
Brandbutter’s delivery at Salesforce TDX Bangalore is a testament to what happens when vision meets flawless execution. From grand installations to intricate backstage movements – everything worked in harmony to create a powerful, inspiring, and seamless event experience.
