Case Study: Delivering Flawless Connectivity at Google Cloud Summit 2025
Overview
The Google Cloud Summit 2025 was one of India’s premier tech gatherings, attracting over 600 developers and cloud professionals to the Hyatt Regency, New Delhi. With a packed agenda featuring keynote speeches, technical sessions, and immersive experience zones, the event demanded a high-performance network infrastructure capable of supporting heavy real-time data loads and critical on-stage demonstrations.
Brandbutter was entrusted by Spalba with designing, provisioning, and managing the entire connectivity backbone of the summit — from registration to demo zones — ensuring zero disruptions and optimal performance throughout the day.
Objectives
- Enable seamless live demos on the keynote stage
- Provide high-speed connectivity in developer and experience zones
- Ensure instantaneous check-ins at registration counters
- Build a redundant and secure network infrastructure
- Support over 200 connected devices concurrently
Solution Deployed
- Dual ISP Private Fiber Lines
To ensure uninterrupted connectivity, Brandbutter deployed two separate private internet lease lines via distinct ISPs. This dual-ISP setup provided full failover support, ensuring zero downtime even in case of a line failure. - Dedicated 1300+ Mbps Bandwidth
A combined bandwidth of over 1300 Mbps was provisioned exclusively for the event. This allocation guaranteed stable, high-speed internet across all event zones — from backstage to attendee access points. - Enterprise-grade Network Architecture
- Over 200 devices connected via both Wi-Fi and LAN
- Intelligent load balancing and access point distribution to avoid congestion
- Zoned network design to segment traffic for registration, backstage, demos, and general attendees
- End-to-End Execution
Brandbutter handled the entire lifecycle of the project — planning, testing, deployment, and real-time monitoring. Our on-ground technical team ensured proactive troubleshooting, ensuring smooth performance across all sessions.
Impact
- Zero downtime across keynote and breakout sessions
- Lag-free on-stage demos, enhancing speaker delivery and audience engagement
- Frictionless registration with rapid throughput at check-in
- Stable, high-speed connectivity across all devices and zones
- Over 600 developers experienced a digital environment that empowered collaboration and exploration
Conclusion
The Google Cloud Summit 2025 showcased what’s possible when high-tech events are supported by thoughtful infrastructure. Brandbutter’s meticulous planning and execution enabled Google Cloud to deliver an event experience that was not only technically sound but truly world-class.
