Case Study: Powering the Future at IMC 2025
The Challenge
As the Platinum and Main Sponsor of India Mobile Congress 2025, Nokia set out to make a definitive statement at Asia’s largest technology exhibition. With one of the biggest booths at the venue, the brand required a network infrastructure that could support high-performance, real-time AI and Machine Learning demonstrations, while also delivering a visually striking experience that embodied the rhythm and pulse of modern technology.
The challenge was twofold:
Enable flawless, high-speed connectivity for dozens of advanced demo systems operating simultaneously.
Create an immersive installation that translated complex technology into a tangible, memorable experience for visitors.
The Solution
Brandbutter stepped in as the connectivity and experience partner, deploying a robust, intelligent network backbone tailored to Nokia’s ambitious vision.
At the core of the booth, Brandbutter established a 5 GHz WiFi network powering 80+ high-end demo systems. These systems relied on real-time data streaming from cloud servers to run AI and Machine Learning demonstrations without latency or interruption.
To ensure uninterrupted performance across the expansive, multi-level booth, 5 GHz MESH technology was deployed. This enabled seamless connectivity across multiple floors and the entire footprint of the Nokia pavilion, ensuring consistent speed, stability, and reliability even during peak visitor hours.
Bandwidth was not just provisioned, but actively managed in real time. Brandbutter implemented dynamic bandwidth distribution, continuously monitoring usage patterns and optimizing performance on demand. This ensured critical demos always received priority bandwidth, maintaining a smooth and responsive experience throughout the event.
Technology in Motion
Beyond connectivity, Brandbutter introduced a show-stopping experiential installation titled “Technology in Motion.”
The installation featured 40+ kinetic motion spheres, precisely programmed to move in synchronized patterns that mimicked the symbolic rhythms and frequencies of technology. The constantly shifting choreography transformed abstract concepts like data flow, connectivity, and innovation into a living, breathing visual language.
Positioned as the centerpiece of the booth, the installation drew crowds, sparked conversations, and became one of the most photographed and talked-about elements of IMC 2025.
The Impact
Seamless, high-speed connectivity enabled uninterrupted AI and ML demonstrations throughout the event
Consistent network performance across a large, multi-floor booth using advanced MESH architecture
Real-time bandwidth optimization ensured reliability during high traffic periods
“Technology in Motion” emerged as the highlight of the Nokia booth, reinforcing the brand’s leadership in innovation
The Result
By combining cutting-edge network engineering with immersive experiential design, Brandbutter helped Nokia deliver a booth that was not just functional, but unforgettable. At IMC 2025, Nokia didn’t just showcase technology — it brought it to life.
